Examining Drivers of Electric Vehicle Adoption

The escalating apprehension regarding environmental issues is driving nations to adopt renewable energy technologies to mitigate the release of greenhouse emissions from vehicles. Electric vehicles (EVs) provide a practical and eco-friendly alternative that can help transition to an environmentally friendly, low-emissions transportation system while protecting the environment. This study employed the theory of planned behavior (TPB) and incorporated additional factors such as price value and moral norms to examine consumers’ intention to adopt EVs. A survey was administered to prospective consumers in March 2023, and the 733 responses were analyzed, using a structural equation model (SEM), to determine which factors have the greatest impact on EV adoption. The results revealed that attitudes, perceived behavior control, subjective norms, moral norms, and price value positively and significantly influenced consumers’ intentions to adopt EVs.