Examining Online Banking Initiatives in Nigeria: A Value Network Approach

The central banks of several developing nations have encouraged financial institutions to provide strategic online banking services and products to remain competitive. This is in recognition of the cheaper cost of information and communication technologies (ICT) that support the delivery of such products and services. In this paper, we use a value network theoretical model to examine the electronic banking services and products provided by banks in Nigeria. We visited the websites of banks and identified the different services they provide using Southard and Siau's [24] framework. We also interviewed operations managers of these banks to validate the data collected from the websites. We discuss the implications of our findings using the value network model as a lens, and suggest appropriate strategies that will enable banks provide competitive products and services, and create value for the banks and their customers.