TY - JOUR
T1 - Examining the rage donation trend
T2 - Applying the anger activism model to explore communication and donation behaviors
AU - Austin, Lucinda
AU - Overton, Holly
AU - McKeever, Brooke W.
AU - Bortree, Denise
N1 - Publisher Copyright:
© 2020 Elsevier Inc.
PY - 2020/12
Y1 - 2020/12
N2 - A national survey (N = 1275) explored how individuals’ anger and efficacy predict attitudes toward political and social activism, related communication behaviors, and financial support behaviors. Findings revealed partial support for the Anger Activism Model, which was tested in this unique context. Efficacy emerged as a stronger predictor compared to anger, and path analysis suggests that while anger directly predicts attitudes and communication behaviors, it also partially predicts efficacy.
AB - A national survey (N = 1275) explored how individuals’ anger and efficacy predict attitudes toward political and social activism, related communication behaviors, and financial support behaviors. Findings revealed partial support for the Anger Activism Model, which was tested in this unique context. Efficacy emerged as a stronger predictor compared to anger, and path analysis suggests that while anger directly predicts attitudes and communication behaviors, it also partially predicts efficacy.
UR - http://www.scopus.com/inward/record.url?scp=85093669962&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85093669962&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2020.101981
DO - 10.1016/j.pubrev.2020.101981
M3 - Article
AN - SCOPUS:85093669962
SN - 0363-8111
VL - 46
JO - Public Relations Review
JF - Public Relations Review
IS - 5
M1 - 101981
ER -