Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

Lucinda Austin; Holly Overton; Brooke W. McKeever; Denise Bortree

doi:10.1016/j.pubrev.2020.101981

Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

Lucinda Austin
, Holly Overton
, Brooke W. McKeever
, Denise Bortree

Advertising and Public Relations

Research output: Contribution to journal › Article › peer-review

23 Scopus citations

Abstract

A national survey (N = 1275) explored how individuals’ anger and efficacy predict attitudes toward political and social activism, related communication behaviors, and financial support behaviors. Findings revealed partial support for the Anger Activism Model, which was tested in this unique context. Efficacy emerged as a stronger predictor compared to anger, and path analysis suggests that while anger directly predicts attitudes and communication behaviors, it also partially predicts efficacy.

Original language	English (US)
Article number	101981
Journal	Public Relations Review
Volume	46
Issue number	5
DOIs	https://doi.org/10.1016/j.pubrev.2020.101981
State	Published - Dec 2020

All Science Journal Classification (ASJC) codes

Communication
Organizational Behavior and Human Resource Management
Marketing

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10.1016/j.pubrev.2020.101981

Cite this

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title = "Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors",

abstract = "A national survey (N = 1275) explored how individuals{\textquoteright} anger and efficacy predict attitudes toward political and social activism, related communication behaviors, and financial support behaviors. Findings revealed partial support for the Anger Activism Model, which was tested in this unique context. Efficacy emerged as a stronger predictor compared to anger, and path analysis suggests that while anger directly predicts attitudes and communication behaviors, it also partially predicts efficacy.",

author = "Lucinda Austin and Holly Overton and McKeever, \{Brooke W.\} and Denise Bortree",

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AU - Bortree, Denise

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Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

Abstract

All Science Journal Classification (ASJC) codes

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