TY - JOUR
T1 - Examining the relative influence of risk and control on intention to adopt risky technologies
AU - Gupta, Sumeet
AU - Xu, Heng
PY - 2010
Y1 - 2010
N2 - For technologies such as electronic commerce, mobile payments, internet and mobile banking etc. customers are concerned about security issues that arise as a result of adoption of these technologies. However, in practice, we find that customers forgo their considerations of risk in the technology, if the benefits of using the technology overpower the risks involved in using the technology. Understanding their relative roles in technology adoption will help technology developers focus their efforts on either of them to improve technology adoption. Results of this study reveal that in adopting a technology, customers are guided more by the perception of control rather than by the perception of risk. Implications for theory and practice are discussed.
AB - For technologies such as electronic commerce, mobile payments, internet and mobile banking etc. customers are concerned about security issues that arise as a result of adoption of these technologies. However, in practice, we find that customers forgo their considerations of risk in the technology, if the benefits of using the technology overpower the risks involved in using the technology. Understanding their relative roles in technology adoption will help technology developers focus their efforts on either of them to improve technology adoption. Results of this study reveal that in adopting a technology, customers are guided more by the perception of control rather than by the perception of risk. Implications for theory and practice are discussed.
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U2 - 10.4067/S0718-27242010000400003
DO - 10.4067/S0718-27242010000400003
M3 - Article
AN - SCOPUS:78650716892
SN - 0718-2724
VL - 5
SP - 22
EP - 37
JO - Journal of Technology Management and Innovation
JF - Journal of Technology Management and Innovation
IS - 4
ER -