Examining travel preferences of older canadian adults over time

Lori Pennington-Gray, Deborah L. Kerstetter

Research output: Contribution to journalArticlepeer-review

19 Scopus citations


This study was designed to examine changes over time in older cohorts’ preferences for pleasure travel. Cohorts rather than multiple age groups were employed in an effort to control for the confounding problem of age and historical or period effects. The results indicated that there were significant changes in the importance of travel preferences to cohorts in general and over time. Tourism suppliers and marketers must acknowledge the differences between cohorts and develop products and services that meet their needs.

Original languageEnglish (US)
Pages (from-to)131-145
Number of pages15
JournalJournal of Hospitality and Leisure Marketing
Issue number3-4
StatePublished - Sep 1 2001

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing


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