Explicating the goal construct: Tools for theorists

Research output: Chapter in Book/Report/Conference proceedingChapter

65 Citations (SciVal)


Why do people produce messages? Although one can conceive of many possible answers to this question, Berio (1960) made an especially succinct and compelling reply: “to communicate is to influence with intent” (p. 128). From his perspective, people create messages in order to achieve some end. Communication is strategic, motivated, and purposive. Very much in line with this thinking is the notion that message production is the result of a goal-driven process.

Original languageEnglish (US)
Title of host publicationMessage Production
Subtitle of host publicationAdvances in Communication Theory
PublisherTaylor and Francis
Number of pages23
ISBN (Electronic)9781136685873
ISBN (Print)0805823239, 9780805823233
StatePublished - Jan 1 2013

All Science Journal Classification (ASJC) codes

  • General Arts and Humanities
  • General Social Sciences


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