TY - JOUR
T1 - Exploratory consumer buying behavior
T2 - Conceptualization and measurement
AU - Baumgartner, Hans
AU - Steenkamp, Jan Benedict E.M.
N1 - Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 1996/4
Y1 - 1996/4
N2 - This paper proposes a two-factor conceptualization of exploratory consumer buying behavior in which exploratory acquisition of products is distinguished from exploratory information seeking. A scale for measuring individual differences in consumers' tendencies to engage in exploratory buying behavior is developed based on this conceptualization, and the instrument is related to several other constructs and actual exploratory behaviors. The results of six studies with subjects from two different countries show that the scale has good psychometric properties and that its relationships with other constructs and actual exploratory behaviors conform to theoretical expectations.
AB - This paper proposes a two-factor conceptualization of exploratory consumer buying behavior in which exploratory acquisition of products is distinguished from exploratory information seeking. A scale for measuring individual differences in consumers' tendencies to engage in exploratory buying behavior is developed based on this conceptualization, and the instrument is related to several other constructs and actual exploratory behaviors. The results of six studies with subjects from two different countries show that the scale has good psychometric properties and that its relationships with other constructs and actual exploratory behaviors conform to theoretical expectations.
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U2 - 10.1016/0167-8116(95)00037-2
DO - 10.1016/0167-8116(95)00037-2
M3 - Article
AN - SCOPUS:0030121894
SN - 0167-8116
VL - 13
SP - 121
EP - 137
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 2
ER -