Abstract
This study examined how commercialization of Internet news sites can impact perceptions of news. An experiment (N=260) showed that perceptions of online news stories varied as a function of the presence or seriousness of online advertising and Internet use (light versus heavy). Among light Internet users, the inclusion of advertisements resulted in significantly lower perceived news value of hard news stories.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 733-749 |
| Number of pages | 17 |
| Journal | Journalism and Mass Communication Quarterly |
| Volume | 81 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2004 |
All Science Journal Classification (ASJC) codes
- Communication