TY - JOUR
T1 - Export market orientation, marketing capabilities and export performance of SMEs in an emerging market
T2 - a resource-based approach
AU - Acikdilli, Gaye
AU - Mintu-Wimsatt, Alma
AU - Kara, Ali
AU - Spillan, John E.
N1 - Publisher Copyright:
© 2020 Taylor & Francis Group, LLC.
PY - 2022
Y1 - 2022
N2 - Companies in emerging markets have found that exporting is the most popular mode of entry in international business. However, popularity does not necessarily equate to successful export performance. This study applies the Resource-Advantage (R-A) theory as the platform to understand why some export companies perform better than others. Using survey data of 346 small and medium-sized Turkish exporters, results suggest that both export market orientation and marketing capabilities have direct positive effects on export performance. Moreover, competition intensity weakened the effects of export market orientation on export performance.
AB - Companies in emerging markets have found that exporting is the most popular mode of entry in international business. However, popularity does not necessarily equate to successful export performance. This study applies the Resource-Advantage (R-A) theory as the platform to understand why some export companies perform better than others. Using survey data of 346 small and medium-sized Turkish exporters, results suggest that both export market orientation and marketing capabilities have direct positive effects on export performance. Moreover, competition intensity weakened the effects of export market orientation on export performance.
UR - http://www.scopus.com/inward/record.url?scp=85090164525&partnerID=8YFLogxK
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U2 - 10.1080/10696679.2020.1809461
DO - 10.1080/10696679.2020.1809461
M3 - Article
AN - SCOPUS:85090164525
SN - 1069-6679
VL - 30
SP - 526
EP - 541
JO - Journal of Marketing Theory and Practice
JF - Journal of Marketing Theory and Practice
IS - 4
ER -