TY - GEN
T1 - Eye tracking data understanding for product representation studies
AU - Marshall, Brandeis H.
AU - Sareen, Shweta
AU - Springer, John A.
AU - Reid, Tahira
PY - 2014/10/13
Y1 - 2014/10/13
N2 - Within the mechanical engineering discipline, product representation studies have been used to inform engineers on the suitability of their product designs for prospective customers. However, these studies are mainly based in customers' oral responses leading engineers to modify the product design accordingly. In contrast, we consider the eye tracking data associated with customer judgments of 2D and 3D product representation studies. Eye tracking data contains unforeseen facts and patterns not captured through customers' oral responses. In this research, we conduct data analysis and present a set of features for analyzing similar eye tracking studies. These features include (1) question-based analysis, (2) question and category dependencies, (3) product and category dependencies, (4) gender impact and (5) experiment repeatability situations. In addition, a brief comparison of the 2D and 3D product representation experiments is described for each feature.
AB - Within the mechanical engineering discipline, product representation studies have been used to inform engineers on the suitability of their product designs for prospective customers. However, these studies are mainly based in customers' oral responses leading engineers to modify the product design accordingly. In contrast, we consider the eye tracking data associated with customer judgments of 2D and 3D product representation studies. Eye tracking data contains unforeseen facts and patterns not captured through customers' oral responses. In this research, we conduct data analysis and present a set of features for analyzing similar eye tracking studies. These features include (1) question-based analysis, (2) question and category dependencies, (3) product and category dependencies, (4) gender impact and (5) experiment repeatability situations. In addition, a brief comparison of the 2D and 3D product representation experiments is described for each feature.
UR - http://www.scopus.com/inward/record.url?scp=84910121993&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84910121993&partnerID=8YFLogxK
U2 - 10.1145/2656434.2656439
DO - 10.1145/2656434.2656439
M3 - Conference contribution
AN - SCOPUS:84910121993
T3 - RIIT 2014 - Proceedings of the 3rd Annual Conference on Research in Information Technology
SP - 3
EP - 8
BT - RIIT 2014 - Proceedings of the 3rd Annual Conference on Research in Information Technology
PB - Association for Computing Machinery
T2 - 3rd Annual Conference on Research in Information Technology, RIIT 2014
Y2 - 15 October 2014 through 18 October 2014
ER -