TY - JOUR
T1 - Factors Affecting the Frequency and Length of Blackouts in Retransmission Consent Negotiations
T2 - A Quantitative Analysis
AU - Park, Eun A.
AU - Frieden, Rob
AU - Jayakar, Krishna
N1 - Publisher Copyright:
© 2020 Institute for Media and Communications Management.
PY - 2020
Y1 - 2020
N2 - This paper examines the factors predicting the frequency and duration of local broadcast television blackouts by Multichannel Video Programming Distributors (MVPDs), as a consequence of breakdowns in retransmission consent negotiations. Using a database of 372 retransmission agreements executed between 2011 and 2018, the paper uses a binomial logistic regression to identify the factors predicting blackouts, and ordinary least squares (OLS) regression for the duration. It finds the broadcasters’ network affiliations, the number of cable subscribers affected by a retransmission agreement, and a time trend to be the most significant predictors.
AB - This paper examines the factors predicting the frequency and duration of local broadcast television blackouts by Multichannel Video Programming Distributors (MVPDs), as a consequence of breakdowns in retransmission consent negotiations. Using a database of 372 retransmission agreements executed between 2011 and 2018, the paper uses a binomial logistic regression to identify the factors predicting blackouts, and ordinary least squares (OLS) regression for the duration. It finds the broadcasters’ network affiliations, the number of cable subscribers affected by a retransmission agreement, and a time trend to be the most significant predictors.
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U2 - 10.1080/14241277.2020.1865358
DO - 10.1080/14241277.2020.1865358
M3 - Article
AN - SCOPUS:85097875538
SN - 1424-1277
VL - 22
SP - 117
EP - 133
JO - JMM International Journal on Media Management
JF - JMM International Journal on Media Management
IS - 3-4
ER -