TY - JOUR
T1 - Factors Supporting and Hindering New Entry in Media Markets
T2 - A Study of Media Entrepreneurs
AU - Compaine, Ben
AU - Hoag, Anne
PY - 2012/1
Y1 - 2012/1
N2 - Despite ongoing concern about so-called "big media" erecting barriers to entry, thousands of new media enterprises are formed annually. It raises the question, "What factors support or hinder new entry in media markets?" A study of 30 U.S.-based media entrepreneurs was undertaken to answer the question. For these entrepreneurs, factors that support entry were abundant; and few, if any, barriers exist to entry and to sustained operations. Two sources of support stand out: the effects of technological innovation and so-called "big media," which, far from erecting barriers, can be a major source of opportunity.
AB - Despite ongoing concern about so-called "big media" erecting barriers to entry, thousands of new media enterprises are formed annually. It raises the question, "What factors support or hinder new entry in media markets?" A study of 30 U.S.-based media entrepreneurs was undertaken to answer the question. For these entrepreneurs, factors that support entry were abundant; and few, if any, barriers exist to entry and to sustained operations. Two sources of support stand out: the effects of technological innovation and so-called "big media," which, far from erecting barriers, can be a major source of opportunity.
UR - http://www.scopus.com/inward/record.url?scp=84859495935&partnerID=8YFLogxK
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U2 - 10.1080/14241277.2011.627520
DO - 10.1080/14241277.2011.627520
M3 - Article
AN - SCOPUS:84859495935
SN - 1424-1277
VL - 14
SP - 27
EP - 49
JO - JMM International Journal on Media Management
JF - JMM International Journal on Media Management
IS - 1
ER -