Abstract
Despite ongoing concern about so-called "big media" erecting barriers to entry, thousands of new media enterprises are formed annually. It raises the question, "What factors support or hinder new entry in media markets?" A study of 30 U.S.-based media entrepreneurs was undertaken to answer the question. For these entrepreneurs, factors that support entry were abundant; and few, if any, barriers exist to entry and to sustained operations. Two sources of support stand out: the effects of technological innovation and so-called "big media," which, far from erecting barriers, can be a major source of opportunity.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 27-49 |
| Number of pages | 23 |
| Journal | JMM International Journal on Media Management |
| Volume | 14 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2012 |
All Science Journal Classification (ASJC) codes
- Communication
- Strategy and Management
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