Family values and antipathy toward gay men

The role of family values in promoting prejudice toward gay men was examined. Participants high and low in support for family values were primed with family-relevant or neutral cues and were exposed to either a gay or a straight father who was described as a good or a bad parent. Both individual differences in family value support and situational primes of family values produced derogation of the gay father. Sympathy for the father in a child custody loss was also markedly low when family values were both endorsed and primed, and when the gay father was explicitly depicted as a bad parent. The findings have implications for Rokeach's (1972) belief congruence perspective, and for models that depict values as part of a mental associative network (Biernat, Vescio, & Theno, 1996; Feather, 1990).