Feminizing robots: User responses to gender cues on robot body and screen

Robots are increasingly being deployed in a number of domains typically associated with female workers, e.g., caregiving. Although past robot morphology has favored a machine-like appearance that is often perceived as masculine, monitor-based robots provide designers with enhanced opportunities to include interface cues that convey femininity. However, it is unclear whether screen-based interface cues can elicit perceptions of femininity and what effects, if any, they would have on user evaluations of a robot. To address this, we conducted an experiment examining the effect of gender cue (male vs. female) and cue location (robot body vs. robot screen) upon user evaluations. Female interface cues, especially when conveyed via the screen, elicited greater perceptions of robot femininity than male interface cues. Implications for the design of social robotics are discussed.