TY - JOUR
T1 - Fifteen Seconds of Fame
T2 - TikTok and the Supply Side of Social Video
AU - Guinaudeau, Benjamin
AU - Munger, Kevin
AU - Votta, Fabio
N1 - Publisher Copyright:
© Benjamin Guinaudeau, Kevin Munger & Fabio Votta.
PY - 2022
Y1 - 2022
N2 - TikTok has rapidly developed from a punchline for jokes about “kids these days” into a formidable force in American politics. The speed of this development is unprecedented, even in the rapidly-changing world of digital politics. Through a combination of hashtag and snowball sampling, we identif y 11,546 TikTok accounts who primarily post about politics, allowing us to analyze trends in the posting, viewing and commenting behavior on 1,998,642 tiktoks they have uploaded. We test a number of theories about how the unique combination of af fordances on TikTok shapes how it is used for political communication. Compared to the dominant platform for political videos (YouTube) we f ind that a higher percentage of TikTok users upload videos, TikTok view counts are more dominated by virality, and viewership of videos are less dependent on a given accounts’ number of followers/subscribers. We discuss how these f indings af fect the production of content that ultimately determines the experience of TikTok consumers.
AB - TikTok has rapidly developed from a punchline for jokes about “kids these days” into a formidable force in American politics. The speed of this development is unprecedented, even in the rapidly-changing world of digital politics. Through a combination of hashtag and snowball sampling, we identif y 11,546 TikTok accounts who primarily post about politics, allowing us to analyze trends in the posting, viewing and commenting behavior on 1,998,642 tiktoks they have uploaded. We test a number of theories about how the unique combination of af fordances on TikTok shapes how it is used for political communication. Compared to the dominant platform for political videos (YouTube) we f ind that a higher percentage of TikTok users upload videos, TikTok view counts are more dominated by virality, and viewership of videos are less dependent on a given accounts’ number of followers/subscribers. We discuss how these f indings af fect the production of content that ultimately determines the experience of TikTok consumers.
UR - http://www.scopus.com/inward/record.url?scp=85144553999&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85144553999&partnerID=8YFLogxK
U2 - 10.5117/CCR2022.2.004.GUIN
DO - 10.5117/CCR2022.2.004.GUIN
M3 - Article
AN - SCOPUS:85144553999
SN - 2665-9085
VL - 4
SP - 463
EP - 485
JO - Computational Communication Research
JF - Computational Communication Research
IS - 2
ER -