TY - CHAP
T1 - Firm Capabilities, Customer/Supplier Participation, and Firm Performance
AU - Wang, Guangping
AU - Ma, Xiaoqin
AU - Dou, Wenyu
AU - Zhou, Nan
N1 - Publisher Copyright:
© 2015, Academy of Marketing Science.
PY - 2015
Y1 - 2015
N2 - Recent developments in supply chain and customer relationship management call for firms in the value chain to work closely together. Value co-creation with the upstream (i.e. suppliers) and downstream (i.e., customers) partners has become a critical strategy for many successful companies in their effort to integrate value chain management to the center stage of enterprise management (Flint & Mentzer, 2006). A value co-creation strategy draws on expertise, knowledge, and resources from the customers and suppliers alike to enhance the firm's knowledge development and innovation process. Strategic implications of value co-creation have been recognized (Fang, 2008; Prahalad & Ramaswamy, 2004), and significant theoretical advances have been made (Blazevic & Lievens, 2008; Payne, Storbacka, & Frow, 2008). However, systematic research that explores the antecedents, conditions, and performance outcomes of value co-creation is still lacking, and therefore, many fundamental questions remain unanswered.
AB - Recent developments in supply chain and customer relationship management call for firms in the value chain to work closely together. Value co-creation with the upstream (i.e. suppliers) and downstream (i.e., customers) partners has become a critical strategy for many successful companies in their effort to integrate value chain management to the center stage of enterprise management (Flint & Mentzer, 2006). A value co-creation strategy draws on expertise, knowledge, and resources from the customers and suppliers alike to enhance the firm's knowledge development and innovation process. Strategic implications of value co-creation have been recognized (Fang, 2008; Prahalad & Ramaswamy, 2004), and significant theoretical advances have been made (Blazevic & Lievens, 2008; Payne, Storbacka, & Frow, 2008). However, systematic research that explores the antecedents, conditions, and performance outcomes of value co-creation is still lacking, and therefore, many fundamental questions remain unanswered.
UR - http://www.scopus.com/inward/record.url?scp=85125150378&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85125150378&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-10912-1_97
DO - 10.1007/978-3-319-10912-1_97
M3 - Chapter
AN - SCOPUS:85125150378
T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SP - 292
EP - 293
BT - Developments in Marketing Science
PB - Springer Nature
ER -
