Fitzgerald's posthumous literary career

One of the hey elements of professional authorship in the twentieth century dictates that in order to enjoy commercial success, a writer must carefully exploit subsidiary rights to his or her works, making each piece pay not only on first publication, but as many times thereafter as possible. F. Scott Fitzgerald understood this tenet, and during the 1920s, Fitzgerald did fairly well in 'recycling' his writings. His success reselling his works dried up in the 1930s, however, and he found himself relying mostly on earnings from one-time publication. After his death, Fitzgerald entered into what might be called his 'second,' or posthumous, career, as his agent, Harold Ober, and his publisher, Charles Scribner's Sons, parlayed Fitzgerald's work to even greater prominence than it had attained while Fitzgerald was alive. And now, at the end of the century, with the entrance of his hey works into the public domain, Fitzgerald seems ready to embark on yet a third career, that of the multimedia, electronic Fitzgerald.