Follow the leader? Adoption behavior in food retailers’ decision to offer fresh irradiated ground beef

Edward C. Jaenicke; R. Wesley Harrison; Kimberly L. Jensen; Paul M. Jakus

doi:10.1002/agr.20103

Follow the leader? Adoption behavior in food retailers’ decision to offer fresh irradiated ground beef

Edward C. Jaenicke, R. Wesley Harrison, Kimberly L. Jensen, Paul M. Jakus

Agricultural Economics, Sociology and Education

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

During the 14-month period from May 2002 through June 2003, approximately 10% of U.S. supermarkets began to offer fresh irradiated ground beef under the stores’ own labels. Using a survey of supermarket store managers from this period, the authors investigate the factors that influenced stores’ adoption of irradiated ground beef. Results from the adoption model show that factors associated with competition, merchandising philosophy, and structure in the food retailing industry play a strong role in the decision. Among other results, it was found that variables relating to a competitor’s adoption status and proximity can increase the likelihood of a store’s adoption. [EconLit citations: L660, M310, Q180]

Original language	English (US)
Pages (from-to)	547-568
Number of pages	22
Journal	Agribusiness
Volume	22
Issue number	4
DOIs	https://doi.org/10.1002/agr.20103
State	Published - Sep 2006

All Science Journal Classification (ASJC) codes

Food Science
Geography, Planning and Development
Animal Science and Zoology
Agronomy and Crop Science
Economics and Econometrics

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10.1002/agr.20103

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title = "Follow the leader? Adoption behavior in food retailers{\textquoteright} decision to offer fresh irradiated ground beef",

abstract = "During the 14-month period from May 2002 through June 2003, approximately 10% of U.S. supermarkets began to offer fresh irradiated ground beef under the stores{\textquoteright} own labels. Using a survey of supermarket store managers from this period, the authors investigate the factors that influenced stores{\textquoteright} adoption of irradiated ground beef. Results from the adoption model show that factors associated with competition, merchandising philosophy, and structure in the food retailing industry play a strong role in the decision. Among other results, it was found that variables relating to a competitor{\textquoteright}s adoption status and proximity can increase the likelihood of a store{\textquoteright}s adoption. [EconLit citations: L660, M310, Q180]",

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year = "2006",

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AU - Jaenicke, Edward C.

AU - Harrison, R. Wesley

AU - Jensen, Kimberly L.

AU - Jakus, Paul M.

PY - 2006/9

Y1 - 2006/9

N2 - During the 14-month period from May 2002 through June 2003, approximately 10% of U.S. supermarkets began to offer fresh irradiated ground beef under the stores’ own labels. Using a survey of supermarket store managers from this period, the authors investigate the factors that influenced stores’ adoption of irradiated ground beef. Results from the adoption model show that factors associated with competition, merchandising philosophy, and structure in the food retailing industry play a strong role in the decision. Among other results, it was found that variables relating to a competitor’s adoption status and proximity can increase the likelihood of a store’s adoption. [EconLit citations: L660, M310, Q180]

AB - During the 14-month period from May 2002 through June 2003, approximately 10% of U.S. supermarkets began to offer fresh irradiated ground beef under the stores’ own labels. Using a survey of supermarket store managers from this period, the authors investigate the factors that influenced stores’ adoption of irradiated ground beef. Results from the adoption model show that factors associated with competition, merchandising philosophy, and structure in the food retailing industry play a strong role in the decision. Among other results, it was found that variables relating to a competitor’s adoption status and proximity can increase the likelihood of a store’s adoption. [EconLit citations: L660, M310, Q180]

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Follow the leader? Adoption behavior in food retailers’ decision to offer fresh irradiated ground beef

Abstract

All Science Journal Classification (ASJC) codes

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