| Original language | English (US) |
|---|---|
| Pages (from-to) | 34-39 |
| Number of pages | 6 |
| Journal | Business Horizons |
| Volume | 38 |
| Issue number | 6 |
| DOIs | |
| State | Published - Jan 1 1995 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing