TY - GEN
T1 - From organizational to community creativity
T2 - 2013 2nd ACM Conference on Computer Supported Cooperative Work, CSCW 2013
AU - Pace, Tyler
AU - O'Donnell, Katie
AU - De Witt, Natalie
AU - Bardzell, Shaowen
AU - Bardzell, Jeffrey
PY - 2013
Y1 - 2013
N2 - With the rise of massive scale, globally distributed creative communities, such as Deviant Art, Etsy, and Minecraft, the role of creative leadership in sociotechnical systems is worth investigating. This paper presents a case study of one strategy Etsy, one such online creative community, uses to articulate the creative dispositions of the community's ex-emplar members: Featured Seller interviews. For this study, we report on a combined content analysis and close reading of Featured Seller interviews on Etsy.com, followed up with member check interviews. Our analysis highlights the demographics of featured sellers, the ways in they express their identities and creative processes, and how they position themselves within the broader Etsy community. Our findings demonstrate that Etsy's administrators provide both a platform and scaffolding for community leaders to co-articulate with them the creative ideals they believe will strengthen the bonds of the Etsy community.
AB - With the rise of massive scale, globally distributed creative communities, such as Deviant Art, Etsy, and Minecraft, the role of creative leadership in sociotechnical systems is worth investigating. This paper presents a case study of one strategy Etsy, one such online creative community, uses to articulate the creative dispositions of the community's ex-emplar members: Featured Seller interviews. For this study, we report on a combined content analysis and close reading of Featured Seller interviews on Etsy.com, followed up with member check interviews. Our analysis highlights the demographics of featured sellers, the ways in they express their identities and creative processes, and how they position themselves within the broader Etsy community. Our findings demonstrate that Etsy's administrators provide both a platform and scaffolding for community leaders to co-articulate with them the creative ideals they believe will strengthen the bonds of the Etsy community.
UR - http://www.scopus.com/inward/record.url?scp=84874845631&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84874845631&partnerID=8YFLogxK
U2 - 10.1145/2441776.2441892
DO - 10.1145/2441776.2441892
M3 - Conference contribution
AN - SCOPUS:84874845631
SN - 9781450313315
T3 - Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
SP - 1023
EP - 1033
BT - CSCW 2013 - Proceedings of the 2013 ACM Conference on Computer Supported Cooperative Work
Y2 - 23 February 2013 through 27 February 2013
ER -