From organizational to community creativity: Paragon leadership & creativity stories at Etsy

Tyler Pace, Katie O'Donnell, Natalie De Witt, Shaowen Bardzell, Jeffrey Bardzell

Research output: Chapter in Book/Report/Conference proceedingConference contribution

17 Scopus citations


With the rise of massive scale, globally distributed creative communities, such as Deviant Art, Etsy, and Minecraft, the role of creative leadership in sociotechnical systems is worth investigating. This paper presents a case study of one strategy Etsy, one such online creative community, uses to articulate the creative dispositions of the community's ex-emplar members: Featured Seller interviews. For this study, we report on a combined content analysis and close reading of Featured Seller interviews on, followed up with member check interviews. Our analysis highlights the demographics of featured sellers, the ways in they express their identities and creative processes, and how they position themselves within the broader Etsy community. Our findings demonstrate that Etsy's administrators provide both a platform and scaffolding for community leaders to co-articulate with them the creative ideals they believe will strengthen the bonds of the Etsy community.

Original languageEnglish (US)
Title of host publicationCSCW 2013 - Proceedings of the 2013 ACM Conference on Computer Supported Cooperative Work
Number of pages11
StatePublished - 2013
Event2013 2nd ACM Conference on Computer Supported Cooperative Work, CSCW 2013 - San Antonio, TX, United States
Duration: Feb 23 2013Feb 27 2013

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW


Other2013 2nd ACM Conference on Computer Supported Cooperative Work, CSCW 2013
Country/TerritoryUnited States
CitySan Antonio, TX

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Networks and Communications

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