TY - JOUR
T1 - From Owned to Earned Media
T2 - An Analysis of Corporate Efforts About Being on Fortune Lists
AU - DiStaso, Marcia W.
AU - Brown, Brittany N.
N1 - Publisher Copyright:
© 2015 Eastern Communication Association.
PY - 2015/7/3
Y1 - 2015/7/3
N2 - This study explored changes over time in owned and earned media for companies about their inclusion on two of the most desirable lists: Fortune's World's Most Admired Companies and Best Companies to Work For. Overall, companies on the Fortune's Best Companies to Work For list used a higher amount of owned media and receive a higher amount of earned media, but the companies on Fortune's World's Most Admired Companies list had a higher return on both social and traditional media efforts.
AB - This study explored changes over time in owned and earned media for companies about their inclusion on two of the most desirable lists: Fortune's World's Most Admired Companies and Best Companies to Work For. Overall, companies on the Fortune's Best Companies to Work For list used a higher amount of owned media and receive a higher amount of earned media, but the companies on Fortune's World's Most Admired Companies list had a higher return on both social and traditional media efforts.
UR - http://www.scopus.com/inward/record.url?scp=84937204209&partnerID=8YFLogxK
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U2 - 10.1080/08824096.2015.1016149
DO - 10.1080/08824096.2015.1016149
M3 - Article
AN - SCOPUS:84937204209
SN - 0882-4096
VL - 32
SP - 191
EP - 198
JO - Communication Research Reports
JF - Communication Research Reports
IS - 3
ER -