Abstract
This study explored changes over time in owned and earned media for companies about their inclusion on two of the most desirable lists: Fortune's World's Most Admired Companies and Best Companies to Work For. Overall, companies on the Fortune's Best Companies to Work For list used a higher amount of owned media and receive a higher amount of earned media, but the companies on Fortune's World's Most Admired Companies list had a higher return on both social and traditional media efforts.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 191-198 |
| Number of pages | 8 |
| Journal | Communication Research Reports |
| Volume | 32 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 3 2015 |
All Science Journal Classification (ASJC) codes
- Communication
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