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Gamified Live-streaming: Is Avatar Better than Human Being?
Yahui Liu
, Lei Wang
, Shuai Yang
, Yanwen Wang
Supply Chain and Information Systems
Research output
:
Chapter in Book/Report/Conference proceeding
›
Conference contribution
1
Scopus citations
Overview
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Keyphrases
Human Being
100%
Live Streaming
100%
Gamified
100%
Rate of Return
44%
Product Sales
44%
Streamer
22%
Popular
11%
Product Returns
11%
Online Retailer
11%
Synchronous Interaction
11%
AI Technology
11%
Practical Decision
11%
Gamification
11%
Business Value
11%
Impulse Buying Behavior
11%
Dual Type
11%
Direct Selling
11%
Fashion Retailers
11%
Generalized Synthetic Control Method
11%
Selling Channels
11%
Sales Rates
11%
Psychology
Gamification
100%
Artificial Intelligence
100%
Homo sapiens
100%
Social Sciences
Human Being
100%
Live Streaming
100%
Sales
44%
Buying Behavior
11%
Gamification
11%
Artificial Intelligence
11%
Impulse Buying
11%
Economics, Econometrics and Finance
Synthetic Control Method
100%