TY - GEN
T1 - Gen X and Y's attitudes on using social media platforms for opinion sharing
AU - Jansen, Bernard J.
AU - Sobel, Kate
AU - Cook, Geoff
PY - 2010
Y1 - 2010
N2 - In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.
AB - In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.
UR - http://www.scopus.com/inward/record.url?scp=77953101501&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77953101501&partnerID=8YFLogxK
U2 - 10.1145/1753846.1754068
DO - 10.1145/1753846.1754068
M3 - Conference contribution
AN - SCOPUS:77953101501
SN - 9781605589312
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 3853
EP - 3858
BT - CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
T2 - 28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010
Y2 - 10 April 2010 through 15 April 2010
ER -