Gen X and Y's attitudes on using social media platforms for opinion sharing

Bernard J. Jansen; Kate Sobel; Geoff Cook

doi:10.1145/1753846.1754068

Gen X and Y's attitudes on using social media platforms for opinion sharing

Bernard J. Jansen, Kate Sobel, Geoff Cook

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

13 Scopus citations

Abstract

In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.

Original language	English (US)
Title of host publication	CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
Pages	3853-3858
Number of pages	6
DOIs	https://doi.org/10.1145/1753846.1754068
State	Published - 2010
Event	28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010 - Atlanta, GA, United States Duration: Apr 10 2010 → Apr 15 2010

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Other

Other	28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010
Country/Territory	United States
City	Atlanta, GA
Period	4/10/10 → 4/15/10

All Science Journal Classification (ASJC) codes

Software
Human-Computer Interaction
Computer Graphics and Computer-Aided Design

Access to Document

10.1145/1753846.1754068

Cite this

Jansen, B. J., Sobel, K., & Cook, G. (2010). Gen X and Y's attitudes on using social media platforms for opinion sharing. In CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts (pp. 3853-3858). (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/1753846.1754068

@inproceedings{dad556367df84d50a67589417ab17b4c,

title = "Gen X and Y's attitudes on using social media platforms for opinion sharing",

abstract = "In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.",

author = "Jansen, {Bernard J.} and Kate Sobel and Geoff Cook",

year = "2010",

doi = "10.1145/1753846.1754068",

language = "English (US)",

isbn = "9781605589312",

series = "Conference on Human Factors in Computing Systems - Proceedings",

pages = "3853--3858",

booktitle = "CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts",

note = "28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010 ; Conference date: 10-04-2010 Through 15-04-2010",

}

Jansen, BJ, Sobel, K & Cook, G 2010, Gen X and Y's attitudes on using social media platforms for opinion sharing. in CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts. Conference on Human Factors in Computing Systems - Proceedings, pp. 3853-3858, 28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010, Atlanta, GA, United States, 4/10/10. https://doi.org/10.1145/1753846.1754068

Gen X and Y's attitudes on using social media platforms for opinion sharing. / Jansen, Bernard J.; Sobel, Kate; Cook, Geoff.
CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts. 2010. p. 3853-3858 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Gen X and Y's attitudes on using social media platforms for opinion sharing

AU - Jansen, Bernard J.

AU - Sobel, Kate

AU - Cook, Geoff

PY - 2010

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N2 - In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.

AB - In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those more engaged with multiple social media platforms are more willing to share opinions, seek opinions, and act on these opinions. However, there were statistically significant differences among users of myYearbook, MySpace, Facebook, and Twitter. Findings show that the reported demographic differences and social network service chosen have an effect on behaviors. These results have implications for businesses and others interested in advertising on these platforms, and researchers interested in investigating these populations.

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BT - CHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts

T2 - 28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010

Y2 - 10 April 2010 through 15 April 2010

ER -

Gen X and Y's attitudes on using social media platforms for opinion sharing

Abstract

Publication series

Other

All Science Journal Classification (ASJC) codes

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