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Gender-brand effect of search queries on sponsored search performance
Partha Mukherjee
, Bernard J. Jansen
Institute for Computational and Data Sciences (ICDS)
College of Information Sciences and Technology
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Keyphrases
Search Queries
100%
Sponsored Search
100%
Search Performance
100%
Brand Effect
100%
Sexual Orientation
50%
Search Results
25%
Personalization
25%
Performance Metrics
25%
Web Search
25%
Female Preference
25%
Daily Records
25%
Search Metrics
25%
Computer Science
Female Preference
100%
Engineering
Metrics
100%