Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings

Joni Salminen; Sarem Seitz; Bernard J. Jansen; Tommi Salenius

Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings

Joni Salminen, Sarem Seitz, Bernard J. Jansen, Tommi Salenius

Research output: Contribution to journal › Conference article › peer-review

Abstract

We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.

Original language	English (US)
Pages (from-to)	106-115
Number of pages	10
Journal	Proceedings of the International Conference on Electronic Business (ICEB)
Volume	2017-December
State	Published - 2017
Event	17th International Conference on Electronic Business: Smart Cities, ICEB 2017 - Al Barsha, Dubai, United Arab Emirates Duration: Dec 4 2017 → Dec 8 2017

All Science Journal Classification (ASJC) codes

General Business, Management and Accounting
General Computer Science

Cite this

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title = "Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings",

abstract = "We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.",

author = "Joni Salminen and Sarem Seitz and Jansen, {Bernard J.} and Tommi Salenius",

note = "Publisher Copyright: {\textcopyright} 2017 International Consortium for Electronic Business.All right reserved.; 17th International Conference on Electronic Business: Smart Cities, ICEB 2017 ; Conference date: 04-12-2017 Through 08-12-2017",

year = "2017",

language = "English (US)",

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T2 - 17th International Conference on Electronic Business: Smart Cities, ICEB 2017

AU - Salminen, Joni

AU - Seitz, Sarem

AU - Jansen, Bernard J.

AU - Salenius, Tommi

PY - 2017

Y1 - 2017

N2 - We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.

AB - We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.

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M3 - Conference article

AN - SCOPUS:85057747543

SN - 1683-0040

VL - 2017-December

SP - 106

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JO - Proceedings of the International Conference on Electronic Business (ICEB)

JF - Proceedings of the International Conference on Electronic Business (ICEB)

Y2 - 4 December 2017 through 8 December 2017

ER -

Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings

Abstract

All Science Journal Classification (ASJC) codes

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