@inproceedings{fb7f9bc585d54cfb98fede1e7b84491b,
title = "Generating cultural personas from social data: A perspective of middle eastern users",
abstract = "We conduct a mixed-method study to better understand the content consumption patterns of Middle Eastern social media users and to explore new ways to present online data by using automatic persona generation. First, we analyze millions of content interactions on YouTube to dynamically generate personas describing behavioral patterns of different demographic groups. Second, we analyze interview data on social media users in the Middle Eastern region to generate additional insights into the dynamically generated personas. Our findings provide insights into social media users in the Middle East, as well as present a novel methodology of using computational analysis and qualitative data enrichment to generate descriptive and culturally receptive personas from social media audiences.",
author = "Joni Salminen and Sercan {\c S}eng{\"u}n and Haewoon Kwak and Bernard Jansen and Jisun An and Jung, {Soon Gyo} and Sarah Vieweg and Harrell, {D. Fox}",
note = "Publisher Copyright: {\textcopyright} 2017 IEEE.; 5th IEEE International Conference on Future Internet of Things and Cloud Workshops, W-FiCloud 2017 ; Conference date: 21-08-2017 Through 23-08-2017",
year = "2017",
month = nov,
day = "16",
doi = "10.1109/FiCloudW.2017.97",
language = "English (US)",
series = "Proceedings - 2017 5th International Conference on Future Internet of Things and Cloud Workshops, W-FiCloud 2017",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "120--125",
editor = "Irfan Awan and Filipe Portela and Muhammad Younas",
booktitle = "Proceedings - 2017 5th International Conference on Future Internet of Things and Cloud Workshops, W-FiCloud 2017",
address = "United States",
}