Original language | English (US) |
---|---|
Pages (from-to) | 51-56 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 41 |
Issue number | 1 |
DOIs | |
State | Published - 1998 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 51-56 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 41 |
Issue number | 1 |
DOIs | |
State | Published - 1998 |