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Goals–Plan–Action Theory

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Goals–plan–action theories of communication propose that individuals produce messages derived from cognitive templates that are themselves activated by desires. Although early forms of the theory emphasized the production of interpersonal influence messages, current versions attempt to explain a broad array of communicative functions. The unified diversity of the research shows a family of theories that share a common core of assumptions.

Original languageEnglish (US)
Title of host publicationThe International Encyclopedia of Interpersonal Communication
Publisherwiley
Pages1-5
Number of pages5
ISBN (Electronic)9781118540190
ISBN (Print)9781118306055
DOIs
StatePublished - Jan 1 2015

All Science Journal Classification (ASJC) codes

  • General Arts and Humanities
  • General Social Sciences

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