| Original language | English (US) |
|---|---|
| Pages (from-to) | 46-48 |
| Number of pages | 3 |
| Journal | Marketing Management |
| Volume | 12 |
| Issue number | 4 |
| State | Published - Jul 2003 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
| Original language | English (US) |
|---|---|
| Pages (from-to) | 46-48 |
| Number of pages | 3 |
| Journal | Marketing Management |
| Volume | 12 |
| Issue number | 4 |
| State | Published - Jul 2003 |