Guilt appeals in advertising: an exploratory study.

M. B. Pinto; S. Priest

doi:10.2466/pr0.1991.69.2.375

Guilt appeals in advertising: an exploratory study.

M. B. Pinto, S. Priest

Black School of Business (Behrend)

Research output: Contribution to journal › Article › peer-review

38 Scopus citations

Original language	English (US)
Pages (from-to)	375-385
Number of pages	11
Journal	Psychological reports
Volume	69
Issue number	2
DOIs	https://doi.org/10.2466/pr0.1991.69.2.375
State	Published - Oct 1991

All Science Journal Classification (ASJC) codes

Psychology(all)

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10.2466/pr0.1991.69.2.375

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title = "Guilt appeals in advertising: an exploratory study.",

author = "Pinto, {M. B.} and S. Priest",

year = "1991",

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JO - Psychological reports

JF - Psychological reports

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Guilt appeals in advertising: an exploratory study.

All Science Journal Classification (ASJC) codes

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