Guilt appeals in advertising: an exploratory study.

M. B. Pinto; S. Priest

doi:10.2466/pr0.1991.69.2.375

Guilt appeals in advertising: an exploratory study.

M. B. Pinto, S. Priest

Black School of Business (Behrend)

Research output: Contribution to journal › Article › peer-review

40 Scopus citations

Original language	English (US)
Pages (from-to)	375-385
Number of pages	11
Journal	Psychological reports
Volume	69
Issue number	2
DOIs	https://doi.org/10.2466/pr0.1991.69.2.375
State	Published - Oct 1991

All Science Journal Classification (ASJC) codes

General Psychology

Access to Document

10.2466/pr0.1991.69.2.375

Cite this

@article{27839fdd56574ca9a1ce27918fc04805,

title = "Guilt appeals in advertising: an exploratory study.",

author = "Pinto, {M. B.} and S. Priest",

year = "1991",

month = oct,

doi = "10.2466/pr0.1991.69.2.375",

language = "English (US)",

volume = "69",

pages = "375--385",

journal = "Psychological reports",

issn = "0033-2941",

publisher = "SAGE Publications Inc.",

number = "2",

}

TY - JOUR

T1 - Guilt appeals in advertising

T2 - an exploratory study.

AU - Pinto, M. B.

AU - Priest, S.

PY - 1991/10

Y1 - 1991/10

UR - http://www.scopus.com/inward/record.url?scp=0026239986&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0026239986&partnerID=8YFLogxK

U2 - 10.2466/pr0.1991.69.2.375

DO - 10.2466/pr0.1991.69.2.375

M3 - Article

C2 - 1843709

AN - SCOPUS:0026239986

SN - 0033-2941

VL - 69

SP - 375

EP - 385

JO - Psychological reports

JF - Psychological reports

IS - 2

ER -

Guilt appeals in advertising: an exploratory study.

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Cite this