Handbook of business-to-business marketing

Gary L. Lilien, Rajdeep Grewal

Research output: Book/ReportBook

11 Scopus citations


This comprehensive Handbook presents specially commissioned original essays on the societal roles and contexts facing women in business and management, the specific career and work-life issues of women in these fields, organizational processes affecting women, and the role of women as leaders in business and management. The essays shed light on the extant structures and practices of society and organizations that constrain or facilitate women's representation, treatment, quality of life, and success.

Original languageEnglish (US)
PublisherEdward Elgar Publishing Ltd.
Number of pages772
ISBN (Electronic)9781781002445
ISBN (Print)9781849801423
StatePublished - Feb 29 2012

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting


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