Harnessing an unpredictable tool

Ralph Angelo Oliva

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

Abstract

We're only just beginning to understand the marketing power of the World Wide Web.

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title = "Harnessing an unpredictable tool",

abstract = "We're only just beginning to understand the marketing power of the World Wide Web.",

author = "Oliva, {Ralph Angelo}",

year = "1997",

month = mar,

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language = "English (US)",

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