Harnessing an unpredictable tool

Ralph A. Oliva

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


We're only just beginning to understand the marketing power of the World Wide Web.

Original languageEnglish (US)
Pages (from-to)34
Number of pages1
JournalMarketing Management
Issue number1
StatePublished - Mar 1997

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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