Abstract
We're only just beginning to understand the marketing power of the World Wide Web.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 34 |
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 6 |
| Issue number | 1 |
| State | Published - Mar 1997 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing