Harnessing an unpredictable tool

Ralph A. Oliva

Harnessing an unpredictable tool

Ralph A. Oliva

Marketing

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

We're only just beginning to understand the marketing power of the World Wide Web.

Original language	English (US)
Pages (from-to)	34
Number of pages	1
Journal	Marketing Management
Volume	6
Issue number	1
State	Published - Mar 1997

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

Cite this

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title = "Harnessing an unpredictable tool",

abstract = "We're only just beginning to understand the marketing power of the World Wide Web.",

author = "Oliva, \{Ralph A.\}",

year = "1997",

month = mar,

language = "English (US)",

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pages = "34",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "1",

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AU - Oliva, Ralph A.

PY - 1997/3

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N2 - We're only just beginning to understand the marketing power of the World Wide Web.

AB - We're only just beginning to understand the marketing power of the World Wide Web.

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M3 - Article

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SN - 1061-3846

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SP - 34

JO - Marketing Management

JF - Marketing Management

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ER -

Harnessing an unpredictable tool

Abstract

All Science Journal Classification (ASJC) codes

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