Health most common frame for spinach, peanut recalls

Michel M. Haigh

doi:10.1177/073953291203300305

Health most common frame for spinach, peanut recalls

Michel M. Haigh

Advertising and Public Relations

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

This study examines the frames used in the 2006 spinach and the 2009 peanut recalls. A content analysis found the most common frames were health, business ethics and political strategies. The tone of the coverage was slightly negative. Stories focused little on the cause of the recall.

Original language	English (US)
Pages (from-to)	62-75
Number of pages	14
Journal	Newspaper Research Journal
Volume	33
Issue number	3
DOIs	https://doi.org/10.1177/073953291203300305
State	Published - Jun 1 2012

All Science Journal Classification (ASJC) codes

Communication

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10.1177/073953291203300305

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Health most common frame for spinach, peanut recalls

Abstract

All Science Journal Classification (ASJC) codes

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