Help them find it - Fast!

Research output: Contribution to journal › Article › peer-review

Abstract

Some marketers streamline visitors' search for information.

@article{4bfd3e4f4b2b4945b6f78333c7b7d682,

title = "Help them find it - Fast!",

abstract = "Some marketers streamline visitors' search for information.",

author = "Oliva, \{Ralph Angelo\}",

year = "1998",

month = dec,

day = "1",

language = "English (US)",

volume = "6",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "4",

}

TY - JOUR

T1 - Help them find it - Fast!

AU - Oliva, Ralph Angelo

PY - 1998/12/1

Y1 - 1998/12/1

N2 - Some marketers streamline visitors' search for information.

AB - Some marketers streamline visitors' search for information.

UR - https://www.scopus.com/pages/publications/3643109857

UR - https://www.scopus.com/pages/publications/3643109857#tab=citedBy

M3 - Article

AN - SCOPUS:3643109857

SN - 1061-3846

VL - 6

JO - Marketing Management

JF - Marketing Management

IS - 4

ER -