Hidden Price Promotions: Could Retailer Price Promotions Backfire?

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	Journal of Retailing and Consumer Services
Volume	64
State	Published - 2022

Cite this

@article{601a7fcfee824ef48f49472a076e7715,

title = "Hidden Price Promotions: Could Retailer Price Promotions Backfire?",

author = "Wenjing Li and David Hardesty and Adam Craig and Lei Song",

year = "2022",

language = "English (US)",

volume = "64",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

}