TY - JOUR
T1 - Holistic understanding of individuals’ prosocial behaviors
T2 - A configurational approach
AU - Choi, Minhee
AU - McKeever, Brooke W.
AU - Overton, Holly
N1 - Publisher Copyright:
© 2023 Elsevier Inc.
PY - 2023/9
Y1 - 2023/9
N2 - This study examined individuals’ prosocial behaviors by integrating two theories (STOPS: situational theory of problem solving and AAM: anger activism model). To explicate the causal relationship between individuals’ perceptual, cognitive, and emotional factors and prosocial behaviors adoption, this study used a fuzzy-set qualitative comparative analysis (fsQCA). With a survey (N = 312) of individuals who participated in certain types of prosocial behaviors between 2020 and 2021, this study found configurations of core antecedent factors leading to different types of prosocial behaviors. The findings from this study complement the limitations of each theory on its own and contribute to strategic communication practice for nonprofit organizations or other entities involved in encouraging prosocial behaviors.
AB - This study examined individuals’ prosocial behaviors by integrating two theories (STOPS: situational theory of problem solving and AAM: anger activism model). To explicate the causal relationship between individuals’ perceptual, cognitive, and emotional factors and prosocial behaviors adoption, this study used a fuzzy-set qualitative comparative analysis (fsQCA). With a survey (N = 312) of individuals who participated in certain types of prosocial behaviors between 2020 and 2021, this study found configurations of core antecedent factors leading to different types of prosocial behaviors. The findings from this study complement the limitations of each theory on its own and contribute to strategic communication practice for nonprofit organizations or other entities involved in encouraging prosocial behaviors.
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U2 - 10.1016/j.pubrev.2023.102325
DO - 10.1016/j.pubrev.2023.102325
M3 - Article
AN - SCOPUS:85152739988
SN - 0363-8111
VL - 49
JO - Public Relations Review
JF - Public Relations Review
IS - 3
M1 - 102325
ER -