Hong Kong Consumers’ Perception of Domestic Versus Foreign Banks

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Chapter in Book/Report/Conference proceedingChapter


In recent years, as a result of increased competition and introduction of advanced technology into banking sector, commercial banks of all sizes have taken an active interest in applying marketing concepts and techniques. With this in mind, the purpose of this empirical study is to determine the importance of selected patronage factors used by Hong Hong consumers in choosing domestic versus foreign banks. Although Hong Kong consumers use domestic banks more, they perceive the usefulness of a select number of services in a similar manner for both domestic and foreign banks.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages5
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management


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