@inbook{ca880ab867d74f1a84db2d888031dab5,
title = "Hong Kong Consumers{\textquoteright} Perception of Domestic Versus Foreign Banks",
abstract = "In recent years, as a result of increased competition and introduction of advanced technology into banking sector, commercial banks of all sizes have taken an active interest in applying marketing concepts and techniques. With this in mind, the purpose of this empirical study is to determine the importance of selected patronage factors used by Hong Hong consumers in choosing domestic versus foreign banks. Although Hong Kong consumers use domestic banks more, they perceive the usefulness of a select number of services in a similar manner for both domestic and foreign banks.",
author = "Erdener Kaynak and Orsay Kucukemiroglu",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13248-8_32",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "155--159",
booktitle = "Developments in Marketing Science",
address = "United States",
}