Hotel rebranding and rescaling: Effects on financial performance

Bjorn Hanson; Anna S. Mattila; John W. O'Neill; Yonghee Kim

doi:10.1177/1938965509332762

Hotel rebranding and rescaling: Effects on financial performance

Bjorn Hanson, Anna S. Mattila, John W. O'Neill, Yonghee Kim

School of Hospitality Management

Research output: Contribution to journal › Article › peer-review

41 Scopus citations

Abstract

An exploratory study of ninety-five hotels that rebranded or rescaled their operations revealed the possibility of long-term financial benefit after the change. In many cases the hotels saw an initial decline in financial results, but that was followed by a gradual recovery. Hotels that moved upscale generally saw increases in average daily rates. Hotels that merely changed brands without also changing their scale reported no significant change in financial results.

Original language	English (US)
Pages (from-to)	360-370
Number of pages	11
Journal	Cornell Hospitality Quarterly
Volume	50
Issue number	3
DOIs	https://doi.org/10.1177/1938965509332762
State	Published - Aug 2009

All Science Journal Classification (ASJC) codes

Tourism, Leisure and Hospitality Management

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10.1177/1938965509332762

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Hotel rebranding and rescaling: Effects on financial performance

Abstract

All Science Journal Classification (ASJC) codes

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