TY - GEN
T1 - How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business?
AU - Bartholomew, Darrell
AU - Hampton, Stephen
AU - Briegel, Hunter
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - As retail media networks continue to grow and the data exchanges between consumers and retailers are becoming more prevalent and complex, it becomes necessary to define and describe how retailers are managing their consumer data. We attempt to describe retailers’ walled gardens and how retailers are keeping these data exchanges secure.
AB - As retail media networks continue to grow and the data exchanges between consumers and retailers are becoming more prevalent and complex, it becomes necessary to define and describe how retailers are managing their consumer data. We attempt to describe retailers’ walled gardens and how retailers are keeping these data exchanges secure.
UR - http://www.scopus.com/inward/record.url?scp=85161236781&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85161236781&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-32894-7_6
DO - 10.1007/978-3-031-32894-7_6
M3 - Conference contribution
AN - SCOPUS:85161236781
SN - 9783031328930
T3 - Springer Proceedings in Business and Economics
SP - 50
EP - 56
BT - Advances in National Brand and Private Label Marketing - 10th International Conference, 2023
A2 - Gázquez-Abad, Juan Carlos
A2 - Martínez-López, Francisco J.
A2 - Gielens, Katrijn
PB - Springer Nature
T2 - 10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023
Y2 - 26 June 2023 through 28 June 2023
ER -