How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business?

Darrell Bartholomew; Stephen Hampton; Hunter Briegel

doi:10.1007/978-3-031-32894-7_6

How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business?

Darrell Bartholomew, Stephen Hampton, Hunter Briegel

School of Business Administration (Harrisburg)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

As retail media networks continue to grow and the data exchanges between consumers and retailers are becoming more prevalent and complex, it becomes necessary to define and describe how retailers are managing their consumer data. We attempt to describe retailers’ walled gardens and how retailers are keeping these data exchanges secure.

Original language	English (US)
Title of host publication	Advances in National Brand and Private Label Marketing - 10th International Conference, 2023
Editors	Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens
Publisher	Springer Nature
Pages	50-56
Number of pages	7
ISBN (Print)	9783031328930
DOIs	https://doi.org/10.1007/978-3-031-32894-7_6
State	Published - 2023
Event	10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023 - Barcelona, Spain Duration: Jun 26 2023 → Jun 28 2023

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023
Country/Territory	Spain
City	Barcelona
Period	6/26/23 → 6/28/23

All Science Journal Classification (ASJC) codes

Business, Management and Accounting(all)
Economics, Econometrics and Finance(all)

Access to Document

10.1007/978-3-031-32894-7_6

Cite this

Bartholomew, D., Hampton, S., & Briegel, H. (2023). How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business? In J. C. Gázquez-Abad, F. J. Martínez-López, & K. Gielens (Eds.), Advances in National Brand and Private Label Marketing - 10th International Conference, 2023 (pp. 50-56). (Springer Proceedings in Business and Economics). Springer Nature. https://doi.org/10.1007/978-3-031-32894-7_6

Bartholomew, Darrell ; Hampton, Stephen ; Briegel, Hunter. / How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business?. Advances in National Brand and Private Label Marketing - 10th International Conference, 2023. editor / Juan Carlos Gázquez-Abad ; Francisco J. Martínez-López ; Katrijn Gielens. Springer Nature, 2023. pp. 50-56 (Springer Proceedings in Business and Economics).

@inproceedings{630f526c327243cd828a70b7d6dec705,

title = "How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business?",

abstract = "As retail media networks continue to grow and the data exchanges between consumers and retailers are becoming more prevalent and complex, it becomes necessary to define and describe how retailers are managing their consumer data. We attempt to describe retailers{\textquoteright} walled gardens and how retailers are keeping these data exchanges secure.",

author = "Darrell Bartholomew and Stephen Hampton and Hunter Briegel",

note = "Publisher Copyright: {\textcopyright} 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.; 10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023 ; Conference date: 26-06-2023 Through 28-06-2023",

year = "2023",

doi = "10.1007/978-3-031-32894-7_6",

language = "English (US)",

isbn = "9783031328930",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer Nature",

pages = "50--56",

editor = "G{\'a}zquez-Abad, {Juan Carlos} and Mart{\'i}nez-L{\'o}pez, {Francisco J.} and Katrijn Gielens",

booktitle = "Advances in National Brand and Private Label Marketing - 10th International Conference, 2023",

address = "United States",

}

Bartholomew, D, Hampton, S & Briegel, H 2023, How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business? in JC Gázquez-Abad, FJ Martínez-López & K Gielens (eds), Advances in National Brand and Private Label Marketing - 10th International Conference, 2023. Springer Proceedings in Business and Economics, Springer Nature, pp. 50-56, 10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023, Barcelona, Spain, 6/26/23. https://doi.org/10.1007/978-3-031-32894-7_6

How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business? / Bartholomew, Darrell; Hampton, Stephen; Briegel, Hunter.
Advances in National Brand and Private Label Marketing - 10th International Conference, 2023. ed. / Juan Carlos Gázquez-Abad; Francisco J. Martínez-López; Katrijn Gielens. Springer Nature, 2023. p. 50-56 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution