How Contextual Cues Impact Response and Conversion Rates of Online Surveys

Bing Pan; Arch G. Woodside; Fang Meng

doi:10.1177/0047287513484195

How Contextual Cues Impact Response and Conversion Rates of Online Surveys

Bing Pan, Arch G. Woodside, Fang Meng

Recreation, Park and Tourism Management

Research output: Contribution to journal › Article › peer-review

24 Scopus citations

Abstract

This study investigates how three contextual cues-researcher identity, sponsor identity, and incentive type-affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrates that researcher identity and sponsor identity affect the response rates, and the specific arrangement can increase the response rate substantially. The three contextual cues do not affect conversion rates significantly.

Original language	English (US)
Pages (from-to)	58-68
Number of pages	11
Journal	Journal of Travel Research
Volume	53
Issue number	1
DOIs	https://doi.org/10.1177/0047287513484195
State	Published - Jan 2014

All Science Journal Classification (ASJC) codes

Geography, Planning and Development
Transportation
Tourism, Leisure and Hospitality Management

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10.1177/0047287513484195

Cite this

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abstract = "This study investigates how three contextual cues-researcher identity, sponsor identity, and incentive type-affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrates that researcher identity and sponsor identity affect the response rates, and the specific arrangement can increase the response rate substantially. The three contextual cues do not affect conversion rates significantly.",

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How Contextual Cues Impact Response and Conversion Rates of Online Surveys

Abstract

All Science Journal Classification (ASJC) codes

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