How do multiple cognitions shape corporate proactive environmental strategies? The joint effects of environmental awareness and entrepreneurial orientation

Zhiwei Yan, Xuerong Peng, Seoki Lee, Leibao Zhang

Research output: Contribution to journalArticlepeer-review


This study explores how corporate proactive environmental strategies are shaped by managerial dual environmental awareness and corporate entrepreneurial orientation (i.e., innovativeness, proactiveness, and risk-taking). Based on survey data from 228 Chinese manufacturing firms, empirical analysis indicates that both executives' environmental risk awareness and environmental cost‒benefit awareness are positively and significantly related to proactive environmental strategies and that the positive relationship between environmental risk awareness (environmental cost‒benefit awareness) and proactive environmental strategies is strengthened (weakened) among innovative and risk-averse firms. Our work enriches the literature on the antecedents of proactive environmental strategies by highlighting the predictive role of both ethical and economic cognitions, along with how managerial and organizational cognitions compete and synergize to promote such strategies.

Original languageEnglish (US)
Pages (from-to)1592-1617
Number of pages26
JournalAsian Business and Management
Issue number4
StatePublished - Sep 2023

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Sociology and Political Science
  • Political Science and International Relations
  • Strategy and Management

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