How game difficulty and ad framing influence memory of in-game advertisements

Frank Dardis, Mike Schmierbach, Brett Sherrick, Britani Luckman

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Fingerprint

Dive into the research topics of 'How game difficulty and ad framing influence memory of in-game advertisements'. Together they form a unique fingerprint.

Business & Economics