TY - JOUR
T1 - How Much Should a Corporation Communicate About Corporate Social Responsibility? Reputation and Amount of Information Effects on Stakeholders’ CSR-Induced Attributions
AU - Parcha, Joshua
PY - 2017/7/3
Y1 - 2017/7/3
N2 - This study investigates how much corporations should communicate about their corporate social responsibility (CSR) to stakeholders. It is important to know how much a corporation should communicate about its CSR, because over-communicating CSR may cause stakeholders to question the motivations (CSR-induced intrinsic and extrinsic attributions) of the corporation’s CSR engagement. Through an experiment (N = 372), the effects of corporate reputation and the amount communicated about CSR on CSR-induced attributions are investigated. Findings show that neither the amount of CSR communication nor corporate reputation influences stakeholders’ CSR-induced attributions. The findings of this study suggest that corporations may choose to spend less time and money trying to communicate about their CSR engagement, because it does not influence stakeholders’ CSR-induced attributions.
AB - This study investigates how much corporations should communicate about their corporate social responsibility (CSR) to stakeholders. It is important to know how much a corporation should communicate about its CSR, because over-communicating CSR may cause stakeholders to question the motivations (CSR-induced intrinsic and extrinsic attributions) of the corporation’s CSR engagement. Through an experiment (N = 372), the effects of corporate reputation and the amount communicated about CSR on CSR-induced attributions are investigated. Findings show that neither the amount of CSR communication nor corporate reputation influences stakeholders’ CSR-induced attributions. The findings of this study suggest that corporations may choose to spend less time and money trying to communicate about their CSR engagement, because it does not influence stakeholders’ CSR-induced attributions.
UR - http://www.scopus.com/inward/record.url?scp=85021693205&partnerID=8YFLogxK
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U2 - 10.1080/08824096.2017.1334639
DO - 10.1080/08824096.2017.1334639
M3 - Article
AN - SCOPUS:85021693205
SN - 0882-4096
VL - 34
SP - 275
EP - 285
JO - Communication Research Reports
JF - Communication Research Reports
IS - 3
ER -