How personality traits influence perceptions of casino loyalty incentives

This study explores the impact of personality traits on casino patrons’ perceptions of loyalty incentives, specifically Free Play and complimentary show tickets. Previous research has overlooked these psychographic factors behind patrons’ responses to these promotional offers, resulting in a gap in understanding their effectiveness. The study fills this gap by examining how individuals’ personality traits affect their preferences for different types of incentives. The results reveal that personality traits play a significant role in determining patrons’ perceptions of loyalty incentives. Individuals with stronger conscientiousness traits prefer Free Play, while those with more agreeableness traits favor complimentary show tickets. The findings highlight the need for casinos to consider psychographic factors alongside traditional behavioral and demographic metrics for managing loyalty programs. Understanding how patrons’ reflective traits influence responses to promotional offers can lead to more effective incentives and potentially reduce tax liabilities for specific stimuli, while helping casinos market their services better.