How Regulatory Focus Affects Perceptions of Online Limited-Time Promotions

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	International Journal of Market Research
DOIs	https://doi.org/10.1177/14707853211031503
State	Published - 2021

Access to Document

@article{4c06cd209629481db5b9bfaa7a6de2c8,

title = "How Regulatory Focus Affects Perceptions of Online Limited-Time Promotions",

author = "Lei Song",

year = "2021",

doi = "10.1177/14707853211031503",

language = "English (US)",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "SAGE Publications Ltd",

}