How risk mediates the CSP-CFP relationship

Jeff Frooman, Charlene Zietsma, Brent Mcknight

Research output: Chapter in Book/Report/Conference proceedingConference contribution


What is the relationship between corporate social performance (CSP) and corporate financial performance (CFP)? This empirical study uses bond market data to assess the relationship, arguing that if CSP is related to CFP it would be over the long-term, and that therefore long-term bonds are a more the suitable security to study rather than stocks. It is further proposed that CSP affects risk, and that it is risk that then affects the firm's financial performance. Thus risk is proposed to be an intermediary between CSP and CFP. Mediated regression is therefore used to assess the relationship between CSP (as measured by KLD) and CFP (as measured by the yield-to-maturity, YTM, on bonds). Risk is measured by the Moody's risk rating on a firm's long-term bonds, because it is a forward-looking measure and a long-term measure, and is therefore an appropriate measure of long-term future risk. Regression results show that the Moody's risk rating does fully mediate the relationship between KLD and YTM. Other backwards-looking risk measures-beta, the current ratio, and the standard deviation of EBIT-do not.

Original languageEnglish (US)
Title of host publicationAcademy of Management 2008 Annual Meeting
Subtitle of host publicationThe Questions We Ask, AOM 2008
StatePublished - Dec 1 2008
Event68th Annual Meeting of the Academy of Management, AOM 2008 - Anaheim, CA, United States
Duration: Aug 8 2008Aug 13 2008


Other68th Annual Meeting of the Academy of Management, AOM 2008
Country/TerritoryUnited States
CityAnaheim, CA

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Management of Technology and Innovation


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